In recent times, TikTok’s parent company ByteDance has been promoting a new lifestyle community app called Lemon8 in the UK and US markets.
Since its debut in 2020, Lemon8 has taken the world by storm with its unique blend of Instagram and Pinterest. The app has garnered over 17.3 million downloads globally, with nearly a quarter of them (4.1 million) taking place in 2023 alone. And the numbers keep climbing!
According to Apptopia, Lemon8 was downloaded almost 1 million times in the US between March 27 and April 10.
In this article, we will explore Lemon8 in detail and understand why it is becoming one of the most downloaded apps.
What is Lemon8
Lemon8 is a photo and video-sharing app that blends Instagram and Pinterest and targets the youthful community.
As per the app store description, Lemon8 is a place for young creatives to share diverse content, including fashion, makeup, food, travel, homeware, pets, and anything else you can imagine!
The app’s primary aim is to create a content-sharing platform for young creators and become a lifestyle recommendation app like Xiaohongshu.
Why is Lemon8 Becoming Popular?
There are several reasons why Lemon8 is becoming one of the most downloaded apps of the App Store. Here are a few factors contributing to its success:
- A Blend of Instagram and Pinterest: Lemon8’s unique concept of blending Instagram and Pinterest has created a new platform for content creators to share diverse content.
- Youthful Community: The app is designed for young creatives who want to share their content and reach out to a vast audience.
- Personalised Feed: The app’s AI algorithm creates a personalised feed for users based on their interests, making it easier for them to find content that they want to see.
- Influencer Marketing: Lemon8 has been successful in roping in popular influencers to promote the app and create content about it.
- ByteDance’s AI Technology: ByteDance’s AI technology creates personal recommendations for users, making their experience on the app more engaging
Competing with Xiaohongshu
As per a July 2022 report by Reuters, Lemon8 is ByteDance’s attempt to compete with China’s lifestyle recommendation and shopping app, Xiaohongshu, popularly known as Red in countries like the US, Canada, and Australia.
ByteDance has been trying to expand its user base in the US and UK, and Lemon8’s launch in these countries is the company’s latest move.
Influencer Marketing and Lemon8
The New York Times report stated that popular influencers have started creating content about Lemon8 after being paid by the app. However, these influencers have to follow certain guidelines, including creating ten posts per month with captions of over 150 words and slideshows with three to ten pictures.
The hashtag ‘#lemon8’ is trending on social media, and Forbes reported that it has crossed around 2.4 billion views on TikTok.
Lemon8’s Success Story
Since its launch in 2020, Lemon8 has garnered over 16 million downloads and around 4.25 million active users in the US. Japan serves as its largest market, and the app has been expanding to other countries, including the UK, Singapore, and Indonesia.
Following its launch in the US and UK in April 2023, the app is becoming one of the most downloaded apps of the App Store.
How to Download Lemon8?
Lemon8 is available for download from the App Store and has a 4.3 rating. Users have to sign up and select their major interests from a list on the screen.
The app uses ByteDance’s AI technology to create personal recommendations for users in an algorithm similar to TikTok.
Once users select their interests, they can see a personalised feed created for them. The feed would include videos and static photos with a large caption space for content creators to write detailed and meaningful descriptions.